Baidu-owned video streaming platform iQiyi is taking the massively popular short video format and targetting a previously untapped segment of the market: the elderly. Read More
iQiyi made such a change in order to prohibit unfair competitions. It’s an open secret that many marketers use fake views to trick the audience and algorithms that choose which content to display. Read More
This summer, the hottest show in China is the 70-episode drama series called Story of Yanxi Palace. The show was produced by and released on video platform iQiyi and garnered more than 14.5 billion views so far. Read More
On August 1, iQiyi (NASDAQ: IQ) released the company’s unaudited financial report for Q2. The report shows that iQiyi’s Q2 total revenue rose 51% year over year to 6.2 billion yuan ($932.5 million). The company remains unprofitable with a loss of 1.3 billion yuan ($200.7 million) during the reporting period. Read More
Following Lu Qi's resignation as Baidu COO last month, Chinese online video platform iQiyi announced yesterday that Lu Qi had resigned as iQiyi's board member and chairman of the remuneration committee with effect from June 14. Read More
China’s Netflix equivalent, iQiyi Inc., has finally jumped on the Chinese craze for short-video apps, saying its new app will become the company’s major offering over the next one to three years. Read More
Today, iQiyi announced that the company would take over Baidu Nuomi’s movie ticketing business. iQiyi believes that it’s valuable to integrate movie ticketing with its existing streaming services in order to build an ecosystem. Read More
On-demand video streaming platform iQiyi (爱奇艺) has inked an exclusive three-year deal with American independent film production company FilmNation, granting it exclusive rights to all of FilmNation’s content in mainland China. Read More
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