Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More
Lilith Games was exploring overseas opportunities long before regulations tightened, beating larger and more well-known players to the punch. Read More
China's first 5G-backed new media mobile app "Yang Video" (央视频, or "center video") was officially launched by the state-owned China Media Group, aiming at attracting young audiences between age 20 - 45. Read More
Media advertising revenue fell 28% year on year to RMB 3.7 billion due to weaker performance from platforms such as Tencent Video, which was affected by the challenging economic environment and unpredictability in scheduling major content releases. Read More
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More
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