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CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019 / CBI /

News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019 / CBI /

China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

Bytedance Says Court Overstepped on ‘Honour of Kings’ Content Ban

Jun 7, 2019 / Legal /

This is the ninth ban in seven months that Tencent has requested against Bytedance that seeks to remove content related to Tencent’s games from Bytedance apps, with six of the nine lawsuits filed in May alone. Read More

Kuaishou Returns to WeChat After Six-month Ban

Oct 25, 2018 / News /

After being outlawed by WeChat for six months, Kuaishou videos can once again be shared on the Moment’s feed, according to local media reports Read More

Bytedance Reshuffles Executives to Focus on Overseas

Mar 18, 2020 / News /

TikTok owner Bytedance announced Thursday a major leadership reshuffle with company founder and CEO Zhang Yiming shifting to take charge of the company’s overseas business. Read More

China’s Live Performances Go Virtual Amid COVID-19 Epidemic

Mar 12, 2020 / News /

“Crosstalk” shows, operas, and even music festivals are going online to avoid crowds and prevent the coronavirus from spreading. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards. Read More

Vlogs May Be Hot in China But Investors Remain Cool

Apr 30, 2019 / Opinion /

Online video platforms and tech giants alike are looking for “the next big thing,” and some see great potential for vlogging in China. However, the capital markets in China are still on the fence, with little or no investment happening to date. Read More

Bytedance Sues iQiyi for Streaming Boy Band Episode of An Original Show

Feb 25, 2019 / News /

Beijing’s Haidian Court announced that it’s accepted a suit by content purveyor Bytedance against Baidu’s video platform iQiyi for allegedly streaming an episode of an original show. Read More

Douyin Becomes 2nd Bytedance Product to Introduce Mini Programs

Oct 29, 2018 / Technology /

Eagle-eyed users of Douyin (known as TikTok abroad) have spotted a new addition to the app following the latest iOS update. Starting October 24, the app has an option, under settings, to access “mini programs.” Read More

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