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Headlines from China: BBC Series ‘Dracula’ to Stream in China and on Netflix Simultaneously

Jan 3, 2020 / Headlines From China /

BBC's 2020 drama series Dracula will premiere on Netflix and Chinese streaming platform Xigua Video (a ByteDance subsidiary) simultaneously on January 4. Read More

CCI’s 2020 Year in Review

Jan 8, 2021 / Chinasplaining /

A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms. Read More

Chief Curiosity Officers and Celebrity-Owned Brands

Oct 23, 2020 / Celebrity /

Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming. Read More

The New Frontier in Content Commerce: Platform-Driven TV Gala Shows

Oct 21, 2020 / Technology /

In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More

U.S. Investor Tiger Global Boosts Stake in TikTok Owner ByteDance

Apr 2, 2020 / News /

The New York-based investment group began buying ByteDance’s shares when the Chinese unicorn was valued at $37.5 billion and has since increased its investment through share purchases in secondary markets. Read More

Coronavirus Impacts on Content in China

Feb 11, 2020 / CBI /

With a significant part of the population confined to their homes as they wait out the spread of the epidemic, internet-enabled connections to the outside world have played a crucial role across sectors, and the experience may change how content is consumed well into the future. Read More

How Brands Are Supporting the Fight Against Coronavirus

Feb 4, 2020 / CBI /

Overseas brands that depend heavily on the Chinese market for growth would be remiss to wait on the sidelines while the current crisis unfolds. Read More

Headlines from China: Tsai Ming-Liang’s New Film Enters the 70th Berlinale

Jan 29, 2020 / Headlines From China /

Starring Tsai's long-time collaborator actor Lee Kang-Sheng, the film will have its world premiere at Berlinale. Read More

Headlines from China: ByteDance Streams Huanxi’s ‘Crazy Alien’ Exclusively for Free

Jan 28, 2020 / Headlines From China /

After streaming the Chinese New Year film Lost in Russia for free, ByteDance has added another 13 films to its online streaming lineup, including the 2019 Chinese New Year release Crazy Alien. Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020 / CBI /

The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

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