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Kuaishou Announces Plans for 2020 Spring Festival Gala

Dec 26, 2019  /  News  / 
Short video app Kuaishou will give away a total of RMB 1.1 billion for the show. Read More

2019 in Review: China’s Top Trends in Content + Commerce 

Dec 24, 2019  /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019  /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Bytedance Forms Venture with Chinese State Media Group

Dec 17, 2019  /  News  / 
The newly formed company will focus on short video licensing rights. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019  /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019  /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards.  Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019  /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019  /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

Nov 22, 2019  /  Entertainment Marketing  / 
Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

Nov 19, 2019  /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

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