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CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020  /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Headlines from China: Bytedance’s Video Platforms to Stream Chinese New Year Film ‘Lost in Russia’ for Free

Jan 24, 2020  /  Headlines From China  / 
The news came as a pleasant surprise to many Chinese audiences while movie theaters are angered. Read More

WeChat Tests Short-video Feature in Challenge to TikTok

Jan 22, 2020  /  News  / 
The Channels feature allows certain WeChat users to post videos or photos to randomly selected audiences instead of limiting content to contacts. Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020  /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

Jan 21, 2020  /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

Jan 21, 2020  /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

Jan 14, 2020  /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

Jan 14, 2020  /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

Jan 7, 2020  /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019  /  CBI  / 
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

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