Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Hanfu has grown from niche Gen-Z interest to mainstream stalwart. Its revival of subculture, community, and tradition signals a paradigm shift in taste for young consumers. Read More
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
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