Burberry collaborated with Douyin to dress the short-video platform’s virtual avatars named Zaizai. Which brand will be next to leverage the feature? Read More
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
Jordan Brand has teamed up with Super QQ Show to launch exclusive digital fashion pieces in celebration of its 25th anniversary in the Chinese market. Read More
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