Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
The popularity of C-dramas has created an opening for brands. But pleasing social media-savvy fans requires careful placement according to accepted wisdom about fashion and culture. Read More
On June 13, Shanghai Fashion Week announced its relaunched schedule featuring 36 fashion brands, which will showcase their wares through dynamic livestreaming sessions on Douyin. Read More
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