AUTHOR

Sky Canaves

About the author Sky Canaves previously was a reporter for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong.

CBI Video: China UnionPay’s Not-So-Subtle Celebratory Video Pays Off

Oct 8, 2019  /  CBI  / 
China UnionPay’s short video, “Chinese People Are Great," was one of the most discussed campaigns of this year’s National Day holiday. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

Oct 8, 2019  /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

Understanding China’s Video Streaming Services: Part Two

Oct 1, 2019  /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

CBI Video: Netease Goes Back to the Future With 90s Hits

Oct 1, 2019  /  CBI  / 
To promote a new high-tech gadget, online education company Youdao (a Netease subsidiary) went all in on 1990s pop-culture nostalgia with “Back to School Parents’ Alliance," a branded music video that revisits a beloved sitcom of the era and its hit theme song. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

Oct 1, 2019  /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

CBI Case Study: McDonald’s Aims for High Notes With Musical Collaboration

Oct 1, 2019  /  CBI  / 
Recently McDonald’s introduced a new line of iced coconut beverages, which it sought to market to Chinese youth through a musical collaboration with Hunan Satellite TV based on its popular talent competition “Super Vocal." Read More

Understanding China’s Video Streaming Services: Part One

Sep 24, 2019  /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

Sep 24, 2019  /  CBI  / 
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

Sep 24, 2019  /  CBI  / 
Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

Sep 24, 2019  /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

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