CBI Video: Huawei’s Mate30 Phone Is the Behind-the-Scenes Star of Its Latest Movie

 /  CBI  / 
Close-ups of grains of sand blowing in the desert wind are one of the many ways Huawei shows off the capabilities of its Mate30 mobile phone in “Badain Jaran," a story of misadventure in the Mongolian wilderness shot entirely with the device’s camera. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

Cultivating Creativity: CFI Interview With Wendy Yu 

 /  Interview  / 
BAFTA Breakthrough China is the first international version of BAFTA Breakthrough Brits. The establishment of the Chinese program was made possible by the support of Wendy Yu, an investor, entrepreneur and philanthropist. CFI caught up with Yu to discuss her turn to the entertainment business and goals for the future.  Read More

How iQiyi Aims to Help Brands Boost Their Presence

 /  CBI  / 
Video-streaming service iQiyi held its annual iJoy Conference in Shanghai last month, where it shared content plans for 2020 and marketing developments relevant to brands and other partners. Read More

CBI Case Study: Streetwear on the Small Screen

 /  CBI  / 
The production team behind “Rap of China” is back with a hotly anticipated new show that will put streetwear and other Chinese fashion trends front and center. Read More

CBI Video: Fashion Brand JNBY Looks at the Life Stories of Contemporary Women

 /  CBI  / 
The documentary-style series “Chat: The Future" features actress Hachi (Wang Yueyi), model/university student Cici (Xiang Yeging) and vlogger Zhuzi (Shao Jingzhu) as they go about their daily lives, discussing their interests and aspirations. Read More

CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

 /  CBI  / 
Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day.  Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI Video: Nostalgic Music Brings Harmony to Generational Conflict for Lexus

 /  CBI  / 
With its latest film promoting its RX line of luxury SUVs, Lexus is the latest brand to turn to Chinese musical nostalgia to appeal to consumers.  Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

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