The 6 Male Instagram Stars Taking China by Storm

 /  People  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

Weibo’s Purge of Gay-themed Content Sparks Online Outrage

 /  News  / 
Chinese popular social networking platform Weibo announced that they would remove gay-themed contents from its platform, prompting a storm of online protests. Read More

China’s Social Media Militia Engage on Command

 /  Chinasplaining  / 
In recent years, the entertainment industry has become water armies' main battleground, where celebrity agencies and die-hard fans are willing to shell out millions of yuan to generate buzz. Read More

With “3 x 10 billion” Open Platform, Tencent is Transforming into a Big Content Company

 /  News  / 
Tencent announced its ambition to transition from being a tech company to a “new tech + big content” company at the seventh annual Tencent Global Partners Conference held in Chengdu this week. Read More

An HTML5 Animation Made by China’s Official Party Paper Went Viral

 /  News  / 
Central Kitchen (中央厨房), a media hub affiliate to the Communist Party’s official paper People’s Daily, launched a 104-second video campaign, which has taken the country’s social media by storm. Read More

Chinese Actor Brings Tom Hanks’ ‘The Terminal’ to Live in Helsinki Airport

 /  News  / 
Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

 /  News  / 
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

After Live Streaming Success, Momo Looks to More Video Offerings

 /  News  / 
China’s biggest location-based social network, Momo, has set out to find the next big thing in China’s social trends. Read More

The Time for Paid Content in China is Now: Douban Time Goes Live

 /  News  / 
Douban is the latest player in the emerging paid content market in China, which WeChat looks to be joining soon as well. Read More

Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang

 /  News  / 
The chasm between China’s social media ecosystem—now 650 million online and counting—and the Twitterverse enveloping the rest of the world is not simply cultural. Read More