The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

Weibo’s Purge of Gay-themed Content Sparks Online Outrage

 /  News  / 
Chinese popular social networking platform Weibo announced that they would remove gay-themed contents from its platform, prompting a storm of online protests. Read More

China’s Social Media Militia Engage on Command

 /  Chinasplaining  / 
In recent years, the entertainment industry has become water armies' main battleground, where celebrity agencies and die-hard fans are willing to shell out millions of yuan to generate buzz. Read More

With “3 x 10 billion” Open Platform, Tencent is Transforming into a Big Content Company

 /  News  / 
Tencent announced its ambition to transition from being a tech company to a “new tech + big content” company at the seventh annual Tencent Global Partners Conference held in Chengdu this week. Read More

An HTML5 Animation Made by China’s Official Party Paper Went Viral

 /  News  / 
Central Kitchen (中央厨房), a media hub affiliate to the Communist Party’s official paper People’s Daily, launched a 104-second video campaign, which has taken the country’s social media by storm. Read More

Chinese Actor Brings Tom Hanks’ ‘The Terminal’ to Live in Helsinki Airport

 /  News  / 
Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More