Social Media

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

Chinese popular social networking platform Weibo announced that they would remove gay-themed contents from its platform, prompting a storm of online protests. Read More

In recent years, the entertainment industry has become water armies' main battleground, where celebrity agencies and die-hard fans are willing to shell out millions of yuan to generate buzz. Read More

Tencent announced its ambition to transition from being a tech company to a “new tech + big content” company at the seventh annual Tencent Global Partners Conference held in Chengdu this week. Read More

Central Kitchen (中央厨房), a media hub affiliate to the Communist Party’s official paper People’s Daily, launched a 104-second video campaign, which has taken the country’s social media by storm. Read More

Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More

Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More