Headlines from China: The Increasing Importance of Douyin for Film Marketing

 /  Headlines From China  / 
Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: Bi Gan’s New Film Has Become a Marketing Miracle 

 /  Headlines From China  / 
The film's pre-sale performance is beyond the wildest dreams of its creators. Read More

China Resumes Approvals of Video Games

 /  Game  / 
A government official stressed the importance that homegrown games uphold social responsibilities.  Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

 /  Entertainment Marketing  / 
WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

Headlines from China: Top 100 Chinese Film Distributors in 2018

 /  Headlines From China  / 
On December 18, WeChat media account “yiqipaidianying” released a list of 2018 top 100 Chinese film distributors. Read More

iQiyi Recaps Strong Year with “Screening Night 2019”

 /  News  / 
When scalpers outside the venue are asking for extra tickets instead of selling them, and the spectators don’t hesitate for even a second to walk straight in, you know there must be a huge event on that no one wants to miss. Read More

Three Le.com Executives Resign as Company Faces over RMB 3 Billion in Debts

 /  News  / 
Company says executives' resignations will not affect its daily operations and management. Read More

Headlines from China: CAA to Rep Peter Chan’s We Pictures

 /  Headlines From China  / 
CAA China has signed on to represent We Pictures, a film production and distribution company founded by renowned Hong Kong filmmaker Peter Chan. Read More

Headlines from China: Presale of Bi Gan’s Arthouse Film Boosted by Douyin

 /  Headlines From China  / 
Bi Gan's arthouse film Long Day's Journey into Night, which is set to release in Chinese theaters on December 31, has made a whopping 28.8 million yuan ($4.19 million) in presale. Read More

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