Today’s 1.8 billion millennial population, the 22 to 37-year-olds just reaching their peak spending bracket, makes up the world’s most powerful consumer group. They are the core business of most of the world’s companies; they dictate the design and marketing of most products and services worldwide.
Millennials in China (415 million) and India (440 million) make up 47 percent of the world’s millennial population, and together, they’ll be the leading authors of our 21st-century narrative.
The two Asian cohorts seem to have a lot in common. Both live in societies that pressure their young to do well in academics, find a good job, and marry by a certain age. They are groups—much like American Baby Boomers in their youth—that have far more opportunities and resources at their disposal than their parents.