Headlines from China: This Film Promotion Firm Knows How to Win Over Chinese Millennials

premiere event of ‘Pacific Rim: Uprising’

This Film Promotion Firm Knows How to Win Over Chinese Millennials

Table Film (小桌电影), a Chinese film promotion firm behind two of this year’s top 5 foreign films in China, has been helping films achieve box office success by winning over Chinese millennials. And here are a few strategies and tactics Table Film used in the past. First, people at Table Film know how millenials communicate. By promoting films on popular short-video platforms, designing marketing materials in vertical comic style, or releasing film-themed WeChat stickers, they were able to attract attention from young generation. Second, they know the fact that Chinese millenials’ tastes are becoming increasingly sophisticated. They make sure their marketing team behind each film understands the film well and is able to find which groups of young people will resonate with the messages from the film. Read more on yiqipaidianying

Jia Zhangke’s ‘Ash Is The Purest White’ Set for May 21 World Premiere

On May 2, the 71st Cannes Film Festival announced this year’s schedule. Celebrated Chinese filmmaker Jia Zhangke’s Ash Is The Purest White, the only Chinese language film selected into the competition section, has been set to have its world premiere on May 11. The total running time of the film is 141 minutes. It has been confirmed that Jia Zhangke along with actress Zhao Tao and actor Liao Fan will attend the screening as well as other events at the festival. Ash Is The Purest White is the sixth Jia Zhangke film that is selected to screen at Cannes. Read more on Mtime

Accusation Against Beijing Enlight Media Reflects Chaos of China’s Film Distribution Sector

Recently, Chinese filmmaker Ding Sheng requested Beijing Enlight Media, the distributor of his latest film A Better Tomorrow 2018, to provide record of expenses to demonstrate how the 37 million yuan ($5.8 million) marketing fee was spent. Beijing Enlight Media later rejected Ding’s request. In this opinion piece by The Beijing News, the author criticized Beijing Enlight Media for being overly aggressive. The author went on to criticize the current state of China’s film distribution sector, pointing out that often times only small firms adopt service-oriented culture while large firms are more aggressive and less transparent, yet some films still have to work with large firms because of their capacity and resources. Read more on The Beijing News