Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More
Baidu-backed video platform Haokan has accused tech giant Tencent of anti-competitive behavior after its video content was blocked on WeChat Moments, the platform’s equivalent of Facebook’s News Feed. Read More
Tencent CEO Pony Ma said his company would “seriously consider” the possibility of a virtual reality (VR) backed WeChat, especially given the speedy communication 5G stands to bring to the internet. Read More
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