Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

 /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

A Tale of Two Millennials: India and China

 /  Chinasplaining  / 
Chinese millennials can’t use the Worldwide Web thanks to their country’s internet firewall, all while Indian millennials wander through the same social media and entertainment platforms the rest of the world enjoys: Netflix, Facebook, Twitter, Youtube, and more. But that doesn’t mean Chinese millennials aren’t aware of what’s going on in the world. Read More