Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More
While the three iQiyi films at the PYIFF are relatively indie and artsy, the company also has big plans to produce big-budget films for a mass audience. Read More
Duck Duck Goose, an animated film produced by Chinese studio Original Force, has recently been released on Netflix to audiences in over 20 countries. Read More
Chinese actor Huang Xiaoming, who recently starred in "Escape Plan 2" alongside Sylvester Stallone, has been caught up in a scandal over stock manipulation. Read More
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
Harry Potter fought off Dementors, won Ginny Weasley’s heart, and vanquished Voldemort, but he’s now got a new challenge on the horizon: A Chinese drama that appears to have snitched a storyline directly from the series. Read More
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