Product Placement |

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019 / CBI /

News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

Sep 10, 2019 / CBI /

CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

CBI Case Study: High Fashion on the Small Screen

Sep 10, 2019 / CBI /

This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

Sep 10, 2019 / CBI /

In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

China’s Variety Shows Are a Hive of Brand Integration Activity

Sep 3, 2019 / CBI /

With a more expansive meaning than its English counterpart, “variety show” in Chinese refers broadly to most reality-based television and video content, encompassing everything from talent competitions to dating programs, travel series, and talk shows. Read More

CBI Case Study: Branding Chinese Hip-Hop

Sep 3, 2019 / CBI /

Having recently concluded its third season, “Rap of China” offers a model of how brands navigate China’s variety show scene. Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

Sep 3, 2019 / CBI /

Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration

Aug 27, 2019 / CBI /

The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

CBI Case Study: Taking Dad to Study Abroad, or Taking Ads to Study Abroad?

Aug 27, 2019 / CBI /

Last week, we looked at the positive feedback garnered by the brand integration activities of online education company Xueersi in the hit family drama “Growing Pain." This week we turn to the less rosy responses to brand marketing on another current hit series, “Over the Sea I Come to You” Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019 / CBI /

China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

SUBSCRIBE TO OUR NEWSLETTER