It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More
Recently McDonald’s introduced a new line of iced coconut beverages, which it sought to market to Chinese youth through a musical collaboration with Hunan Satellite TV based on its popular talent competition “Super Vocal." Read More
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More
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