Eight Ways Brands Are Featured on Chinese Reality Shows

 /  CBI  / 
Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

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A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

Eight Ways Brands Are Featured on Chinese Dramas 

 /  CBI  / 
In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More

Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

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The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

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It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

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A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

CBI Case Study: McDonald’s Aims for High Notes With Musical Collaboration

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Recently McDonald’s introduced a new line of iced coconut beverages, which it sought to market to Chinese youth through a musical collaboration with Hunan Satellite TV based on its popular talent competition “Super Vocal." Read More

CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

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Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

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Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More