Though brands have been understandably hesitant to engage in major promotional campaigns as the coronavirus continues to spread, there’s been ongoing activity that connects brands to the efforts to cope with the outbreak. Read More
The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More
We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards. Read More
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