CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

 /  CBI  / 
In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

 /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

 /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

How Foreign Viral Video Stars in China Are Defying Stereotypes

 /  Chinasplaining  / 
Young foreigners are finding popularity online by putting their experiences in China front and center. Read More

China Tightens Scrutiny Over Online Videos, Bans Illegal Downloads and Remakes

 /  News  / 
China’s State Administration of Press, Publication, Radio, Film, and Television (SAPPRFT) today issued a notice (in Chinese) to local regulators, urging them to further reinforce scrutiny over inappropriate online entertainment content—in particular, those made from illegally-downloaded footage. Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

 /  Entertainment Marketing  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

Beijing Gets Serious about Cleaning up Inappropriate Videos Targeting Children

 /  News  / 
Beijing’s culture regulator issued an urgent notice on Monday that requires video streaming sites to self-censor all kid-targeted videos such as animations and cosplay dramas in a bid to wipe out inappropriate contents. Read More

After Live Streaming Success, Momo Looks to More Video Offerings

 /  News  / 
China’s biggest location-based social network, Momo, has set out to find the next big thing in China’s social trends. Read More

TCB In RMB: Pirates, Racers, Zombies, Oz

 /  Money  / 
TCB In RMB is a weekly summary of important developments in the Chinese entertainment business. Read More