Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More
Chinese tech vloggers, so far at least, have had lots of nice things to say about the latest product of Shenzhen-based drone maker DJI, the Osmo Pocket. Read More
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More
Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More
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