The Mobile Stock Exchange Selling Celebrities by the Second

 /  News  / 
How much would you pay for your favorite celebrity’s time? What do you think their fame is worth? Read More

‘Little Fresh Meat’ Actors Making Waves in China’s Film Scene?

 /  Opinion  / 
A series of misfiring films starring good-looking young pin-ups suggest it may be time for nation’s entertainment bosses to rethink industry’s strategy. Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

 /  News  / 
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

Chinese TV Guilds Issue Salary Cap for Stars

 /  News  / 
China’s film, television, and radio sector passes guidelines to cap actors’ wages at 40 percent of a production’s total budget. Sky-high payouts are stifling the industry’s development, sector says. Read More

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

 /  People  / 
When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More

China’s Live Streaming Boom Spawns Online Celebrity Agent Industry

 /  News  / 
Getting set up with a live streaming account and filming content for audiences might only take a few minutes, but to become a Chinese internet celebrity is much more complex. Read More