Within a day of the film’s release, social media posts with the hashtag “Cai Xukun approaches Picasso” were viewed more than 100 million times. Read More
A popular Chinese singer has triggered debate in the country over his connection to this year’s remake of the Disney classic “The Lion King.” Read More
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More
Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More
Although share pledge is considered a normal approach employed by many giant companies while raising funds in the capital market, some people regard Huayi Brothers' move as a bad signal as the tax evasion crisis is still rumbling on. Read More
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