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CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

Dec 10, 2019 / CBI /

Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

Headlines from China: New Amendment to CEPA Further Opens Up Mainland Film Market to Hong Kong

Nov 22, 2019 / Headlines From China /

A new amendment to the Mainland and Hong Kong Closer Economic Partnership Agreement (CEPA) has been signed on November 21. The new amendment further opens up several market sectors including legal, architecture, film, TV, tourism, in mainland China to Hong Kong companies and individuals. Read More

Headlines from China: China’s Uber Taps into Film & TV Business

Nov 21, 2019 / Headlines From China /

Various news sources reported that Beijing Xiaoju Keji Co., Ltd., the operator of DiDi Chuxing (also known as China's Uber) has found a new media and entertainment company named Beijing Li Li Cheng Media Co. Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

Oct 29, 2019 / CBI /

China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

Long-Delayed Film ‘Better Days’ Gets Surprise Release in China

Oct 24, 2019 / News /

“Better Days” shows the relationship between top student Chen Nian and student athlete Bei Ye and how a bullying incident shapes their fates. The teen drama is one of a handful of films to have their mainland releases canceled or postponed this year. Read More

CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

Oct 22, 2019 / CBI /

A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

Headlines from China: Pingyao International Film Festival Changes Opening Film

Oct 7, 2019 / Headlines From China /

On October 7, Pingyao International Film Festival (PYIFF) released a statement to announce the change the festival's opening film from "Liberation" to "Old Neighborhood." Read More

Why Are Nationalistic Themes Translating Into Box Office Success in China?

Oct 7, 2019 / Opinion /

Three films released for the PRC's 70th anniversary come with social and political imperatives sometimes at odds with the characteristics of successful commercial film. Read More

October Screenings of Chinese-Language Films in NYC and Los Angeles

Oct 2, 2019 / Guide /

Highlights of October: three Chinese "main-melody" films showing in the U.S. theatres, New York Film Festival, and more. Read More

The Next Mulan? These 5 Ancient Chinese Women Could Become Disney’s New Heroines

Sep 23, 2019 / Chinasplaining /

Braving invaders and battling social injustice, these historical Chinese women are revered and impressive enough to be box office smashes. Read More

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