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Why China’s Cancer Patients Are Sharing Their Lives on Douyin

Nov 25, 2019 / Chinasplaining /

Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

Nov 22, 2019 / Entertainment Marketing /

Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

Nov 19, 2019 / CBI /

CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

Nov 19, 2019 / CBI /

SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

Nov 12, 2019 / CBI /

Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

Nov 5, 2019 / CBI /

Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

Oct 29, 2019 / CBI /

The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019 / CBI /

It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019 / CBI /

A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

Oct 8, 2019 / CBI /

It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

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