LATEST NEWS

How ‘Waterloo Bridge’ Helped Birth a New Brand of Shanghai Opera

Sep 17, 2019  /  Chinasplaining  / 
If we take anything away from the story of “Waterloo Bridge” — a largely forgotten classic in the U.S. that became a phenomenon in China — it’s that inspiration can come from the unlikeliest of places. Read More

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019  /  CBI  / 
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI Case Study: Oppein Creates a Brand Film Tradition for the Mid-Autumn Festival 

Sep 17, 2019  /  CBI  / 
For the past three years, the Chinese home interior brand Oppein has put a playful spin on the Mid-Autumn Festival with its series of short holiday films, “A Werewolf’s Mid-Autumn Troubles.” Read More

CBI Video: Time-Honored Brand Merges Tradition With Modern Humor in Mooncake Film 

Sep 17, 2019  /  CBI  / 
The Chinese restaurant and packaged-food brand Wu Fang Zhai released an animated three-minute film for the Mid-Autumn Festival, “The Story on Bridge," playing on the current vogue for traditional Chinese culture in marketing. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019  /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Headlines from China: The 3rd Pingyao International Film Festival Unveils Lineup

Sep 16, 2019  /  Headlines From China  / 
The first batch of selections include 52 films from 26 countries. All of them will be screened in China for the first time while 28 of them will have world premieres. Read More

In Depth: Is China’s Animation Industry Ready to Take Off?

Sep 16, 2019  /  Animations  / 
China’s animation industry is on a rising path after a long period of slow growth, signaling huge market potential, analysts said. Investors are also turning to animation as production costs are lower without casts of real people and with relatively less regulatory risk. Read More

Headlines from China: Lychee Film Festival Showcases 17 Chinese Films in Madrid

Sep 13, 2019  /  Headlines From China  / 
The 3rd edition of the Lychee International Film Festival, a Madrid-based film festival focused on Chinese cinema, opened on September 11. Read More

Chaumet’s New “Mulan” Approach in China

Sep 13, 2019  /  Entertainment Marketing  / 
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More

Headlines from China: ‘Spider-Man: Far from Home’ Coming to Chinese Streaming Sites

Sep 12, 2019  /  Headlines From China  / 
After earning RMB 1.3 billion (US$183.51 M) at the Chinese box office, Spider-Man: Far from Home is released today on Chinese video-streaming websites, including iQiyi, Tencent Video, Youku, and Bilibli. Read More

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.

MOST POPULAR

LATEST ARTICLES

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.