LATEST NEWS

Alibaba Tech and Services to Power Universal’s Beijing Resort

Oct 17, 2019  /  News  / 
Alibaba announced on Thursday a partnership with Universal Beijing Resort to help the American theme park conglomerate’s digital operations for its newest theme park scheduled to open in 2021. Read More

Headlines from China: These Five Genres of Hollywood Films Are Hard to Sell in China

Oct 16, 2019  /  Headlines From China  / 
There is no doubt that Hollywood films have strong box office appeal to Chinese moviegoers. However, according to Mtime, there are five genres of Hollywood flicks that are usually hard to succeed at the Chinese box office. Read More

TikTok Hires Former US Congressmen to Review Content Policies Amid Scrutiny

Oct 16, 2019  /  News  / 
TikTok will hire two former US congressmen as part of an external team to review its content moderation policies, including child safety, hate speech, misinformation, and bullying. Read More

Headlines from China: Beijing Culture Buys Land to Build Film Town

Oct 15, 2019  /  Headlines From China  / 
Beijing Culture will build a film town based on films produced by the company. The tourism spot will include shopping areas, hotels, film studios & theatres, theme parks and restaurants. Read More

The Chinese E-Publishers Making an Epic Journey to the West

Oct 15, 2019  /  Chinasplaining  / 
China’s online literature platforms aim to conquer the global market, but first they need to navigate a yawning culture gap. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019  /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

Oct 15, 2019  /  CBI  / 
To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

Oct 15, 2019  /  CBI  / 
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

Eight Ways Brands Are Featured on Chinese Dramas 

Oct 15, 2019  /  CBI  / 
In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More

Headlines from China: Why ‘The Climbers’ Flops at the Chinese Box Office 

Oct 14, 2019  /  Headlines From China  / 
As one of the three highly anticipated films released during China's national day holiday, The Climbers was expected to become a box office hit with its strong cast including Wu Jing, Zhang Ziyi, Jing Boran and Hu Ge. Read More

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