Headlines from China: These Five Genres of Hollywood Films Are Hard to Sell in China

These Five Genres of Hollywood Films Are Hard to Sell in China

There is no doubt that Hollywood films have strong box office appeal to Chinese moviegoers. However, there are five genres of Hollywood flicks that are usually hard to succeed at the Chinese box office. According to Mtime, these five genres are musical (Mamma Mia! Here We Go Again, Yesterday), non-Disney animation (The Grinch, Isle of Dogs, The Lego Batman Movie), drama (The Mule), biography (Darkest Hour), and sport (Creed II). Most of these films had positive word-of-mouth or decent box office earnings in North America, but they rarely earn more than RMB 50 million per film in China. It is more challenging for a foreign film to make box office success when it is imported much later than its original release. However, this has increasingly become less of a problem due to the expedition of film import procedures. Read more on Mtime

Chinese Animated Film Directed by Kevin Munroe Scores Release Date

Troll: The Tale of a Tail, a Kevin Munroe animated feature based on an ancient work of Chinese literature, has been scheduled to release in China on January 11, 2020. Co-produced by teams from China, Canada, and the US, Troll: The Tale of a Tail is based on the story about Xiaoren (“troll”) Kingdom in Shan Hai Jing, or Book of Mountains and Seas, which is a collection of Chinese ancient mythology. Lv Jianmin, who produced Wolf Warrior series and Sky Hunter, serves as Chinese producer of the film. Shrek and Madagascar animation director Eric Lessard also joined the Troll team. The film follows Chui Mu, a young troll prince, who accidentally makes his father turn to stone and hence embarks a journey to save his father and the kingdom. Read more on Mtime