Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More
The rise of culturally-inspired collaborations known as wenchuang has been driven by Gen Z and millennial consumers, who seek creative ways to explore their cultural heritage. Read More
Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More
Alex Zhu, the head of short video app TikTok, has cancelled meetings with several US lawmakers who raised questions about data security and censorship on the platform. Read More
Posted on the day set as its opening day, the announcement said that the film team decided to "adjust the original release date" and the new date is yet to be announced. Read More
Chinese video platform Bilibili, known for its content targeting younger audiences, is hoping to boost its performance by expanding its esports offering. Read More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
