Headlines from China: ‘Star Wars: The Rise of Skywalker’ Secures Simultaneous Release in China and North America

 /  Headlines From China  / 
"Star Wars: The Rise of Skywalker" will have a wide release in China day and date with North America on December 20. In addition, sneak preview screenings of the film will start nationwide in China in select theaters on December 18. Read More

Godfrey Gao’s Passing Ignites Debates about Media Industry’s Work Culture

 /  News  / 
The death of Godfrey Gao has sparked outrage over working conditions in China’s TV industry, due to its long hours, extreme stunts, and lax safety standards. Read More

Headlines from China: 1884 Film & TV Companies in China Went Out of Business in 2019

 /  Headlines From China  / 
According to business data service provider Tianyancha, 1884 Chinese companies in the film & television sector have gone out of business in 2019. Read More

The Chinese Gaming Startup Outperforming Tencent Overseas

 /  Game  / 
Lilith Games was exploring overseas opportunities long before regulations tightened, beating larger and more well-known players to the punch.  Read More

Headlines from China: ‘Star Wars: The Rise of Skywalker’ Rumored to Release in China and the U.S. Simultaneously

 /  Headlines From China  / 
If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More

How L’Oréal Won Singles’ Day 

 /  CBI  / 
Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

 /  CBI  / 
The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI Video: Tmall’s Singles’ Day Wishes 

 /  CBI  / 
To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

China’s Hottest TV Show Right Now is Striving to Provide Space for Mainstream Debate

 /  TV  / 
"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More

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