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Young Chinese opt for ‘less is more’

Nov 16, 2024 / News /

Amid economic and social pressure, China's millennials and Gen Z are embracing minimalism and redefining the definition of success. Read More

China 2025 luxury market forecast: Key consumer trends

Nov 13, 2024 / News /

From changing notions of value to Gen Z’s demand for unique travel experiences — here are the key trends that will define Chinese luxury consumption in 2025. Read More

Can Gen AI revitalize Singles’ Day?

Nov 13, 2024 / News /

From SEO optimization to virtual fitting rooms, generative AI is retailers’ secret weapon for boosting sales this Singles’ Day. Read More

Socialite training schools spark debate amid Ye Ke fame

Oct 28, 2024 / News /

Actor Huang Xiaoming’s relationship with entrepreneur Ye Ke has sparked online debate, highlighting the rise of socialite training schools and growing pressures on women. Read More

Opinion: When gaming meets luxury fashion

Oct 9, 2024 / News /

With China’s AAA gaming market outpacing the US’, luxury fashion faces a new frontier in courting the mainland’s digital-savvy consumers. But are brands willing to take the plunge? Read More

China-made game ‘Black Myth: Wukong’ triumphs

Sep 3, 2024 / News /

Black Myth: Wukong, China’s first AAA game, merges stunning graphics with rich cultural storytelling, capturing global attention and boosting both tourism and investor interest. Read More

Pan Zhanle, Zheng Qinwen, Quan Hongchan: Who are China’s most popular Olympic MVPs?

Aug 12, 2024 / News /

Discover the five most valuable Chinese Olympians making social media headlines and the opportunities they present brands. Read More

China’s media giants Taobao, Douyin join Apple Vision Pro

Jul 23, 2024 / News /

Following the tech wearable’s release in the mainland last month, domestic media giants are rolling out their own exclusive apps. But are China’s consumers ready? Read More

Brands need C-pop: Jackson Wang auction soars over Joopiter estimates

Jul 11, 2024 / News /

Pharrell Williams' Joopiter’s first auction with Jackson Wang sees estimates overtaken by up to 942%, demonstrating the new era power of C-pop. Read More

Stephen Chow’s microdrama success drives $5B market boom

Jun 20, 2024 / News /

Even industry moguls like Stephen Chow cannot resist the lucrative allure of the microdrama format. Who can brands partner with for success? Read More

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