TikTok, Douyin The World’s Second Most-downloaded App in 2019

 /  News  / 
TikTok and Chinese version Douyin recorded more than 740 million downloads in 2019 across Apple's App Store and Google Play in 2019. Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

 /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

Bytedance’s Douyin Reaches 400 Million Users

 /  News  / 
Bytedance’s short video app Douyin has surpassed 400 million daily active users (DAU), according to its 2019 annual report released on Sunday. Read More

How Li Ziqi Repackages Rural China For Urban Fantasies

 /  Chinasplaining  / 
Conversations about the social media star tend to focus on her international popularity, but what do her Chinese fans see in her? Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

 /  CBI  / 
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

Gaming Addiction Part of ‘Public Health Problem’ Say Regulators

 /  News  / 
Regulators are again taking action against gaming addiction and problematic online content, in a bid to protect the mental health of China’s young, in a plan released on December 27. Read More

2019 in Review: China’s Top Trends in Content + Commerce 

 /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

Bytedance Forms Venture with Chinese State Media Group

 /  News  / 
The newly formed company will focus on short video licensing rights. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

 /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

TikTok Executive Delays Meeting with Washington Lawmakers

 /  News  / 
Alex Zhu, the head of short video app TikTok, has cancelled meetings with several US lawmakers who raised questions about data security and censorship on the platform. Read More