Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s State Media Investigates Fake Followers of Celebrities

 /  Chinasplaining  / 
A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

Chinese Vloggers Praise DJI’s New Osmo Pocket Handheld Camera

 /  Technology  / 
Chinese tech vloggers, so far at least, have had lots of nice things to say about the latest product of Shenzhen-based drone maker DJI, the Osmo Pocket. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

Douyin to Outsource KOL Management to Multi-Channel Networks

 /  Entertainment Marketing  / 
Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More