Bytedance Takes on WeChat With New Video Messaging App

 /  News  / 
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short-Video Censorship Policy Updates: Walking on Eggshells

 /  News  / 
On January 9th, the China Netcasting Services Association issued “Detailed Censorship Standards for Short-Video Content Featured on the Internet” through its official website. Read More

iQiyi Takes A Stand Against Bytedance, Tencent with New Vertical Video Channel

 /  News  / 
Chinese video streaming platform iQiyi has launched a new channel in its mobile app dedicated to portrait mode viewing, as it moves to take on short-video platforms that helped popularize the format. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

In A Series of Three Firsts, Beijing’s Internet Court Dismisses ByteDance Copyright Suit against Baidu

 /  News  / 
Beijing’s newly established internet court has dismissed ByteDance-backed Douyin’s copyright lawsuit against Baidu. Read More

Headlines from China: The Increasing Importance of Douyin for Film Marketing

 /  Headlines From China  / 
Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

Raw, Uncut and Uncensored: Why Consumers Love Watching Livestreams

 /  Entertainment Marketing  / 
What businesses should know about the booming livestreaming industry in the US and China. Read More

Douyin Claims to Have 400 million Monthly Active Users in China

 /  News  / 
Looks like China’s obsession with short videos is not going away anytime soon. Douyin’s international version, Tik Tok, was the world’s most downloaded non-game app in iOS App Store in Q1 2018. Read More

Douyin Becomes 2nd Bytedance Product to Introduce Mini Programs

 /  Technology  / 
Eagle-eyed users of Douyin (known as TikTok abroad) have spotted a new addition to the app following the latest iOS update. Starting October 24, the app has an option, under settings, to access “mini programs.” Read More