A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More
Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More
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