R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Counting Stars: How Fake Data Distorts the Celebrity Landscape

 /  Chinasplaining  / 
Young Chinese are overestimating the importance of social media traffic to stardom — and underestimating talent. Read More

The Search for China’s Next Big Boy Band is Emphasizing “Social Responsibility” Over Sexiness

 /  TV  / 
As the authorities get increasingly nervous about the rise of the “Fan Economy” and the influence of the stars at its center, show creators are having to come up with new ways for light entertainment to meet the heavier demands of the widely-touted “New Era”. Read More

Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

 /  Celebrity  / 
Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

In China, Peppa Pig Is a Street Couture Icon

 /  News  / 
Chinese audiences have loved Peppa Pig, a British cartoon character with a face shaped like a hair dryer, since the animated series first screened in the country in late 2015. But it’s not just children who are swooning over the swine. Read More

The Mobile Stock Exchange Selling Celebrities by the Second

 /  News  / 
How much would you pay for your favorite celebrity’s time? What do you think their fame is worth? Read More

‘Little Fresh Meat’ Actors Making Waves in China’s Film Scene?

 /  Opinion  / 
A series of misfiring films starring good-looking young pin-ups suggest it may be time for nation’s entertainment bosses to rethink industry’s strategy. Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

 /  News  / 
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

Chinese TV Guilds Issue Salary Cap for Stars

 /  News  / 
China’s film, television, and radio sector passes guidelines to cap actors’ wages at 40 percent of a production’s total budget. Sky-high payouts are stifling the industry’s development, sector says. Read More

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

 /  People  / 
When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More