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CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

Nov 12, 2019 / CBI /

Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

Oct 29, 2019 / CBI /

China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

Kuaishou Launches Curated Short Video App Taizan

Oct 29, 2019 / News /

In addition to boosting daily active users (DAUs) of its main app, Kuaishou has been actively building out its content ecosystem to compete with Bytedance. Read More

Can Livestreaming Lift China Out of Poverty by 2020?

Oct 22, 2019 / Chinasplaining /

China’s video and e-commerce platforms say they’re putting rural content creators on the path to fame and fortune, but questions persist about whether their poverty-busting initiatives can actually make a difference. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019 / CBI /

It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More

TikTok Hires Former US Congressmen to Review Content Policies Amid Scrutiny

Oct 16, 2019 / News /

TikTok will hire two former US congressmen as part of an external team to review its content moderation policies, including child safety, hate speech, misinformation, and bullying. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019 / CBI /

A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

Oct 8, 2019 / CBI /

The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

Oct 8, 2019 / CBI /

It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

Oct 4, 2019 / Streaming /

A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

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