CCTV Partners with Baidu for Spring Festival Hongbao, Excludes Alibaba, Tencent

 /  News  / 
Chinese state broadcaster China Central Television (CCTV) has partnered with tech giant Baidu to distribute “red packets” during the world’s most-watched television show of the year—the Spring Festival Gala. Read More

Headlines From China: What’s Special About The Chinese New Year Gala?

 /  Chinasplaining  / 
Staged live on every Chinese New Year's Eve, the Chinese New Year Gala’s long-lived success can be attributed to the fact that it has become a ritual and tradition for many to watch the show on Chinese New Year's eve. Read More

Brand Film Pick: Kuaishou’s Supporting Role in Coronavirus Documentary

 /  Chinasplaining  / 
The short video platform Kuaishou’s rise to mainstream prominence has coincided with the coronavirus outbreak, which has created new opportunities for it to emerge stronger from the crisis Read More

Headlines from China: Coronavirus Continues to Impact Hollywood 

 /  Headlines From China  / 
In addition to box office loss, the spreading of the virus on a global scale will likely affect the productions of many new movies this year. Chinese entertainment companies as well as Hollywood firms with close ties with China will take a strong hit. Read More

Short Video, Gaming App Usage Surged During Holiday: report

 /  News  / 
The Covid-19 outbreak is pushing China’s already tech-savvy population further online for entertainment, daily necessities, and even health care. Read More

ByteDance-Owned Apps See Sharp Surge in China Downloads Amid Outbreak

 /  News  / 
App Annie told Caixin that the explosion in downloads of the Jinri Toutiao and Xigua Video in January stemmed from a “stay-at-home” advisory issued by the government due to the coronavirus outbreak and the premiere of 'Lost in Russia' on the two platforms. Read More

CBI News Wrap: Coronavirus Updates, Short-Video Moves

 /  CBI  / 
The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More

Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

 /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

Bytedance’s Douyin Reaches 400 Million Users

 /  News  / 
Bytedance’s short video app Douyin has surpassed 400 million daily active users (DAU), according to its 2019 annual report released on Sunday. Read More

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