The AI PlayStation 2 filter fueling an NPC frenzy in China and the West

 /  News  / 
As China’s obsession with NPC characters swells, a new AI-generated trend is flooding social media across the mainland and the West. Cue, the PS2 filter. Read More

TikTok vs Douyin: What luxury brands need to know

 /  News  / 
With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach. Read More

Dune’s ‘desert core’ look hits China

 /  News  / 
‘Dune: Part II’ is expected to catapult ‘desert core’ to new heights in China. Read More

Designer Susan Fang on Shanghai, feminism, and China’s K-pop love

 /  News  / 
Jing Daily chats with Susan Fang about what it means to be a Chinese fashion designer in 2024. Read More

Evolving choices: The new luxury perspectives of China’s wealthy female entrepreneurs

 /  News  / 
Jing Daily interviews three successful Chinese businesswomen on their luxury shopping habits, favorite brands, and views on International Women’s Day. Read More

From Jeno to Xiao Zhan: Asian star power boosts MFW’s new creative wave

 /  News  / 
Milan Fashion Week is witnessing a creative overhaul. We look at how brands can amplify their reach and EMV in China with celebrities. Read More

Vogue China EIC Margaret Zhang set to leave role

 /  News  / 
Australian-Chinese influencer-turned-editor Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March.  Read More

Box office knockout: Will boxing become China’s next hot sport?

 /  News  / 
Chinese director Jia Ling’s latest film is sparking nationwide interest in boxing. Should luxury brands get in on the action? Read More

Who are China’s top ‘noble lady’ KOLs? And why luxury brands should take note

 /  News  / 
Jing Daily identifies five names leading the ‘noble lady’ influencer trend and influencing wealthy consumers’ premium purchases. Read More

From Xiaohongshu fame to dressing Doja Cat: LFW’s Chinese designers

 /  News  / 
Your quick-fire guide to the Chinese designers-to-know at London Fashion Week's Fall 2024 showcase. Read More

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