Spring Festival Gala 2019: More Idols, Fewer Foreigners, and No Pigs

 /  TV  / 
The world's "most-watched" TV program was a dull slog in 2019, as its struggle for relevancy in modern China becomes increasingly difficult. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Lip-Syncing, Sexism Dominate Spring Festival Gala Criticism

 /  News  / 
The world’s most watched broadcast has been losing viewers for years, and the 2017 edition didn’t win any back. Year in year out, the Spring Festival Gala hosted by China’s state broadcaster CCTV is a chance for the country’s ruling Communist Party to stoke patriotic sentiment, praise ethnic unity, and flex military muscle. It’s also Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CCTV Partners with Baidu for Spring Festival Hongbao, Excludes Alibaba, Tencent

 /  News  / 
Chinese state broadcaster China Central Television (CCTV) has partnered with tech giant Baidu to distribute “red packets” during the world’s most-watched television show of the year—the Spring Festival Gala. Read More

Headlines From China: What’s Special About The Chinese New Year Gala?

 /  Chinasplaining  / 
Staged live on every Chinese New Year's Eve, the Chinese New Year Gala’s long-lived success can be attributed to the fact that it has become a ritual and tradition for many to watch the show on Chinese New Year's eve. Read More

Headlines from China: ‘Star Wars: The Rise of Skywalker’ Rumored to Release in China and the U.S. Simultaneously

 /  Headlines From China  / 
If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

China’s Hottest TV Show Right Now is Striving to Provide Space for Mainstream Debate

 /  TV  / 
"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More

Mobile Games, Online Videos, and Movies are National Pastimes during Chinese New Year

 /  News  / 
For Chinese people, Spring Festival is all about seeing family and celebrating the new year, but it’s also the optimal time for using screens. Read More

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