Brands Opportunities on China’s Spring Festival Galas

 /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

Tribute to Medical Staff Steals the Show at Spring Festival Gala

 /  Chinasplaining  / 
Performances for the world’s most-watched television event are usually planned months in advance, but the most memorable one this year was a last-minute addition in light of the ongoing public health crisis. Read More

Kuaishou Announces Plans for 2020 Spring Festival Gala

 /  News  / 
Short video app Kuaishou will give away a total of RMB 1.1 billion for the show. Read More

Spring Festival Gala 2019: More Idols, Fewer Foreigners, and No Pigs

 /  TV  / 
The world's "most-watched" TV program was a dull slog in 2019, as its struggle for relevancy in modern China becomes increasingly difficult. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Lip-Syncing, Sexism Dominate Spring Festival Gala Criticism

 /  News  / 
The world’s most watched broadcast has been losing viewers for years, and the 2017 edition didn’t win any back. Year in year out, the Spring Festival Gala hosted by China’s state broadcaster CCTV is a chance for the country’s ruling Communist Party to stoke patriotic sentiment, praise ethnic unity, and flex military muscle. It’s also Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

 /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

 /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

 /  CBI  / 
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

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