China Live Streaming: Five Home Truths for Luxury Brands

 /  Entertainment Marketing  / 
In a world where brevity is the norm when it comes to getting the message across, live streaming is one of the few formats where long content is still very welcome. Read More

The Complicated Relationship between Tech Markets and Streaming Regulations in China

 /  News  / 
China's State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) now requires social media providers to obtain a special license in order to broadcast video or audio. Read More

How Youku Allocates Its Hefty Content Budget and Commercialization Plans

 /  News  / 
There are plenty of ardent supporters of the philosophy that "content is king" in China’s video streaming industry, and the country’s top video site, Youku Tudou, is one of them. Read More

‘China Is Not an ATM’ Says Jiaflix Boss Marc Ganis

 /  News  / 
Working directly with China's government is the way forward for companies seeking access to the market for film and television content, said the American co-founder and managing director of the streaming service. Read More

China’s Film Industry Online, Part 4. It’s About Copyrights.

 /  Legal  / 
This is the final post in a series looking at developments in China’s digital ancillaries market. In this series we’ve seen that China’s ancillaries are still comparatively small despite explosive box office growth. In part 1, I looked at how China leads the world in online consumption and how China’s consumers prefer to use mobile Read More

China’s Film Industry Online, Part 2. Mobile is Key

 /  Legal  / 
This is the second in a series of posts on developments in China’s digital ancillaries market. Part 1 is here. In this post I consider the potential for growth in ancillary revenues from handheld devices. With around 380 million Internet shoppers expected by 2016, China is leading the world in online consumption. As Alibaba founder, Read More