The Chinese Gaming Startup Outperforming Tencent Overseas

 /  Game  / 
Lilith Games was exploring overseas opportunities long before regulations tightened, beating larger and more well-known players to the punch.  Read More

Authorities to Arcades: No Kids Under 18 Except on Holidays

 /  News  / 
The new rule, which will come into effect in January, is the Chinese government’s latest effort to curb gaming addiction among teens and young children. Read More

League of Its Own: The Video Game That Shaped a Generation

 /  Chinasplaining  / 
A decade on from its release, the online video game ‘League of Legends’ has become a cultural touchstone for many Chinese millennials. Read More

Gaming Giant Blizzard Gets Frosty Response to Hong Kong Gamer Ban

 /  Game  / 
Chinese social-media reaction to the news was rather more condemnatory of Chung’s actions than Western observers, with some users commending Blizzard for acting decisively on the issue. Read More

Mobile Game Revenue Growth in Recovery But Hurdles Remain: Report

 /  Game  / 
Revenue growth for China’s mobile games industry rebounded after government approvals resumed late last year, though the industry has been steadily losing user time spent to short videos, according to recent research. Read More

Luxury Brands Use Video Games to Speak to China’s Millennials

 /  Entertainment Marketing  / 
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More

How Chinese Youth Are Finding Depth in the Two-Dimensional World

 /  Chinasplaining  / 
Young Chinese may be dazzled by the color and lines of Japanese-influenced manga, anime, and games, but it’s the three-dimensional relationships that draw them in. Read More