Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More
Media advertising revenue fell 28% year on year to RMB 3.7 billion due to weaker performance from platforms such as Tencent Video, which was affected by the challenging economic environment and unpredictability in scheduling major content releases. Read More
One of China’s main game regulators has laid out new guidelines for minors, including limits on play time and spending, for the first time since its formation last year through the merger of several agencies. Read More
Chinese social-media reaction to the news was rather more condemnatory of Chung’s actions than Western observers, with some users commending Blizzard for acting decisively on the issue. Read More
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More
Tencent’s patriotic city-building mobile title "Homeland Dream" has topped the free game chart on Apple’s China App Store on the eve of the country’s anniversary, beating the company’s other popular titles such as "Honour of Kings." Read More
In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More
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