Though video streaming continued to be an unprofitable business last year, all platforms have seen a recent surge in viewership as a result of the coronavirus lockdowns that started in late January, and are expected to be at least partially sustained throughout the year. Read More
Online video streaming platforms Tencent Video and iQiyi have come under fire on Chinese social media for charging premium subscribers for earlier access to episodes of a popular TV series, resulting in executives from both companies promising to change the pricing policy for the series. Read More
Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More
Media advertising revenue fell 28% year on year to RMB 3.7 billion due to weaker performance from platforms such as Tencent Video, which was affected by the challenging economic environment and unpredictability in scheduling major content releases. Read More
With this partnership, Maoyan and Tencent Video will integrate their ecosystems by converging traffic, promoting a joint membership program, and sharing data. Read More
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market. Read More
China’s television regulator banned broadcasters from showing any costume or pop idol dramas that are “overly entertaining” in advance of the 70th anniversary of the People’s Republic on Oct. 1. Read More
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