The World’s Most Googled Show Is a Chinese Period Drama

 /  Chinasplaining  / 
With its strong female lead and attention to historical detail, ‘Story of Yanxi Palace’ has cultivated fan followings in several Asian markets. Read More

Binge-watching, China Style

 /  Chinasplaining  / 
Shows like “Story of Yanxi Palace” empower Chinese viewers frustrated with their own lives, if only for the length of an episode. Read More

Headlines from China: ‘Story of Yanxi Palace’ is A Turning Point Says iQiyi CEO 

 /  Headlines From China  / 
This summer, the hottest show in China is the 70-episode drama series called Story of Yanxi Palace. The show was produced by and released on video platform iQiyi and garnered more than 14.5 billion views so far. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More