Spring Festival |

Chinese Dinner Table Talk Tells Universal Story

Feb 14, 2020 / Chinasplaining /

In Zhu Shengze's three-hour long documentary “Another Year,” 13 family meals show the personal side of China’s urbanization. Read More

CBI Video: Confucius and Turing Take a Trip on Haier’s Time-Traveling Train

Feb 11, 2020 / CBI /

Appliance manufacturer Haier Group explores the tensions between tradition and modernity by showcasing how its various consumer brands support new definitions of what a home is. Read More

CBI Video: Eight Brand Films for the Year of the Rat

Feb 4, 2020 / CBI /

A selection of eight of the most talked-about brand films created to mark the Year of the Rat. Read More

CBI News Wrap: Coronavirus Updates, Short-Video Moves

Feb 4, 2020 / CBI /

The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More

Brands Opportunities on China’s Spring Festival Galas

Jan 28, 2020 / CBI /

The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming. Read More

CBI Case Study: How Burberry Won Over Chinese Consumers With ‘Ratberry’ Campaign

Jan 28, 2020 / CBI /

A novel approach to Lunar New Year products involves the creation of branded IP, and this year the most notable example has been Burberry’s cartoon Ratberry character. Read More

CBI Video: ICBC Takes Viewers on a Chinese Zodiac Adventure Relay

Jan 28, 2020 / CBI /

Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020 / CBI /

The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020 / CBI /

Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

Jan 21, 2020 / CBI /

Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field. Read More

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