Odd TV Partnership to Promote Chinese Travel in Europe

 /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

The Success Of Atypical Romance Films And China’s Changing Moviegoer Demographics

 /  Opinion  / 
The emergence of small-town youngsters and the success behind film The Ex-File 3 paint a picture where there is substantial demand for Chinese romantic comedies, provided the stories are solid, down-to-earth, and emotionally engaging. Read More

Are ‘Little Fresh Meat’ Actors Helping Propaganda Films?

 /  Opinion  / 
While having attractive young actors play important political figures is certainly refreshing, is it the best way to educate the youth on the country’s most important historical events? Read More

Who Is Kris Wu? Meet the Chinese Actor and Millennial Icon

 /  Entertainment Marketing  / 
You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More

Three Movies on Netflix Featuring the Hottest Chinese Actors

 /  Guide  / 
Here are three Chinese movies on Netflix you can watch now that feature some of the hottest Chinese actors. Read More