Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More
The emergence of small-town youngsters and the success behind film The Ex-File 3 paint a picture where there is substantial demand for Chinese romantic comedies, provided the stories are solid, down-to-earth, and emotionally engaging. Read More
You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More
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