It’s the crossover China’s superhero fans have been waiting for: Chinese gaming and media streaming company NetEase is partnering with Marvel to breathe new life into the beloved universe of superheroes. Read More
Marvel’s Avengers: Endgame hit 400 million yuan ($59.69 million) in ticket sales on Friday, according to Chinese box office monitoring platform Maoyan – and it hasn’t even been released yet. Read More
Over the past two years, an increasing number of art house films scored theatrical releases in China. So which companies are making art house films in China? Read More
The posters thoughtfully combine elements from upcoming Disney films with traditional Chinese imagery to show genuine respect and appreciation of traditional Chinese culture. Read More
The man behind characters such as Spider-Man, the X-Men, Iron Man, and Black Panther was well-loved in China and there’s been an outpouring of sorrow on social media here, just as in his native US. Read More
It was announced today that the China release of upcoming war drama Air Strike (aka Unbreakable Spirit) had been cancelled. The film is directed by Chinese filmmaker Xiao Feng and features an ensemble cast including Bruce Willis, Liu Ye, Nicolas Tse and Fang Bingbing. Read More
Major entertainment and cultural players are moving aggressively into the IP game. The attractive Chinese market holds challenges and opportunities. The theme of China’s reliance on international IP is still strong, but demands in emotional reciprocity and generation Z’s rise are creating a new landscape. Read More
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