Marketing |

2019 in Review: China’s Top Trends in Content + Commerce

Dec 24, 2019 / CBI /

As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI Case Study: Bilibili’s Top Bullet Chats of 2019

Dec 17, 2019 / CBI /

Earlier this month Bilibili released its third annual list of the its top "bullet chats," the streaming, user-submitted commentary that is a defining feature of the popular youth-oriented video platform. Read More

NARS Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Actor

Jul 6, 2018 / Celebrity /

Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese actor infamous for a 2014 drug bust to the beauty brand’s recent new product launch. Read More

Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China

Nov 17, 2017 / Entertainment Marketing /

In light of the recent allegations against Kevin Spacy and their impact on the films and TV shows he is part of, filmmakers will also need this checklist while casting actors in China. Read More

Chinese Actor Brings Tom Hanks’ ‘The Terminal’ to Live in Helsinki Airport

Sep 29, 2017 / News /

Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More

Netizens Slam Animated ‘Knock-Off’ of Disney’s ‘Zootopia’

May 4, 2016 / News /

In 2015, Disney reportedly sued the director of a Chinese animated movie that it felt looked a lot like ‘Cars.’ Read More

China Box Office: ‘Mermaid’ Drowns Out ‘Crouching Tiger’

Feb 22, 2016 / Box Office /

The Mermaid’s pact with online ticketing portal Maoyan has provided a major boost to ticket sales. Read More

Hotel of the Jedi: Luxury Properties Wake Up to the Force

Jan 22, 2016 / News /

Star Wars hype may have died down (if only slightly) around the globe, but it’s only been less than two weeks since the film Star Wars: The Force Awakens debuted in China, making more than $100 million in ticket sales in the Chinese box office. In order to cash in on the hype, luxury hotels across Read More

On Screen China: A Tough ‘Walk’ Between the Force and the Panda

Jan 21, 2016 / Box Office /

The coming weekend at the Chinese box office is shaping up to be a veritable dumping ground of middling films dubbed by the Chinese press as “cannon fodder” (炮灰 pàohuī), films that are being pushed out between the release of Star Wars: The Force Awakens two weeks ago and the much anticipated January 29 wide Read More

Trends in Chinese Film Law and Regulation

Jan 19, 2016 / Legal /

As China’s movie business continues to grow old challenges still abound even as new issues emerge—many requiring legal or regulatory attention. China Film Insider looks at the trends we expect to hear more about in 2016. Read More

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